I hope you have had a good week so far! Planning a business or running your own business can be overwhelming. It is good to gain perspective and to cut through the clutter.
One of the most helpful ways to do this is to use what we call the three Cs. The three Cs create a scaffolding through which to build your business and drive your marketing efforts. It allows you to zoom in on th most important interaction. that of:
C = Company (or business)
C = Customer and
C = Competition
This week, our Solopreneur's Master Class participants explored the link between their start-ups' products and services and their customers. The three Cs concept allowed them to understand how context and customers impact their business decisions. You can read more about it in our blog post "The three Cs of Content". Look out for a fresh podcast and our upcoming interview with Tripp Douglas, owner of Fusion Coffeehouse!
Finally, for those of you who are on our solopreneur master class series, you can now book your free coaching session here.
Jutta Devenish, CEO DEVENISH &MASTERS. Rooting all things in the Word of God
Rooting all things in the Word of God
See to it that no one takes you captive by philosophy and empty deceit, according to human tradition, according to the elemental spirits of the world, and not according to Christ. Colossians 2:8
From around the globe
Word-of-mouth commerce
This is a new term used in marketing. It is a move by brands to involve customers more and more in the creation of content and the promotion of products and services. We can see examples of this in customers sharing images or information about products they have used, on social media The other very common form of word-of-mouth commerce or promotion is affiliate marketing or ambassador marketing.
START-UP Tip: consider including affiliate marketing into your business. Think of products sold on other websites such as Amazon, which you could promote and get a percentage of the sale.
A quote to ponder upon
While we do not believe that perfection is for us to have, nor something we should aspire to, we do know that showing excellence in all we do, brings joy not just to us, but those around us. Aristotle says it like this:
" Pleasure in the job puts perfection in the work."
Business Juice for your business
Create focus with the 3 Cs of Content
Content creation, content planning, content strategy have three Cs in common which they each must clearly analyze and understand: Company (client), Customers, Competition.
In other words, Who are we? Who are we talking to? and Who else is talking to them? (...)
